Social profiling
Social profiling is the method where they distinguish the types of films that would appeal to target audiences, referring to their status in society. The profile names used in this is system is: A,B,C1,C2,D,E. A being at the top of the society regarding academia's such as doctors, teachers, lawyers etc. E being the lowest regarding the unemployed and uneducated. For example people who are in their 20's and unemployed would have different tastes in films in comparison with a 60+ year old pensioner.
Demographic Profiling
Demographic profiling is the categorisation of film audiences regarding things such as: age, gender,race,location. This is because a person who is a teenager would rather find more interest in action films rather than a 50 year old who would find more interest in films such as film noire's etc.
Psychographic profiling
Psychographics is a concept that most people are not entirely aware of. It may sound complicated but it is actually a lot simpler to implement in your business once you gain an understanding of how it impacts on your target market. Psychographics involves in depth research about a subject or a group of subject based on the following factors:
- Activity, Interest, Opinion (AIO)
- Attitudes
- Personality
- Values
- Characteristics
BBFC Film ratings
The U symbol stands for Universal. A U film should be suitable for audiences aged four years and over. However, it is impossible to predict what might upset a particular child, especially at this lower end of the category range.
A U film may include brief fight scenes or moments where characters are placed in danger. However, moments of emotional stress or threat will be quickly resolved and the outcome will be reassuring.
There may be brief scary scenes and moments where the characters are placed in danger. As with violence, however, these scenes will be balanced by reassuring elements, such as comic interludes or music.
‘Baddie’ characters may carry or use weapons, but there will be no emphasis on these. Child or ‘hero’ characters are unlikely to use any kind of weapon outside, for example, historical settings.
Potentially dangerous or imitable behaviour, particularly those which come across as safe or fun, will not be present.
PG Rating
PG stands for Parental Guidance. This means a film is suitable for general viewing, but some scenes may be unsuitable for younger children. A PG film should not disturb a child aged around eight or older. Parents should consider whether the content might upset younger or more sensitive children.
No theme is prohibited at PG, as long as it is treated in a manner appropriate to the category. PG works can explore challenging issues such as domestic violence, bereavement or racism.
In a PG work, illegal or antisocial behaviour, such as bullying, will not be condoned or seen to go unchallenged. Smoking and drinking will not be promoted or glamorised and if child characters are seen smoking or drinking, there should be a clear message that this is bad. If drugs are mentioned or seen, a PG work should emphasise that they are harmful.
12A Rating
12A means that anyone aged 12 or over can go and see the film unaccompanied. The A stands for 'accompanied' and 'advisory'. Children younger than 12 may see the film if they are accompanied by an adult (eg someone over the age of 18), who must watch the film with them.
The overall tone of a film or DVD, and the way it makes the audience feel may affect the classification. For example, a work which has a very dark or unsettling tone which could disturb the audience would be less likely to be passed 12A even if the individual issues in the film were considered acceptable under the BBFC guidelines. Similarly, if a work is particularly positive or reassuring this may stop it being pushed up a category from 12A to 15.
15 Rating
No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a ‘15’ rated DVD. 15 rated works are not suitable for children under 15 years of age.
15 works are stronger than 12 or 12A rated works and could include any of the following:
- strong violence
- frequent strong language
- portrayals of sexual activity
- strong verbal references to sex
- sexual nudity
- brief scenes of sexual violence or verbal references to sexual violence
- discriminatory language or behaviour
- drug taking
18 Rating
Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy/rent an 18 rated DVD. No 18 rated works are suitable for children.
18 works are for adults and can contain strong issues such as: - very strong violence
- frequent strong language and/or very strong language
- strong portrayals of sexual activity
- scenes of sexual violence
- strong horror
- strong blood and gore
- real sex (in some circumstances)
- discriminatory language and behaviour
The age we agreed on was 15 because people of about 15 and over would like the idea of a psychological/crime thriller and the social profiling of the audiences that we have decided are the most applicable to our film are C1, C2, D, E because the working class and slightly upper class skilled workers would enjoy the film as it different and tries to change the standard protagonist vs antagonist but in this film the main character is the protagonist whom we follow.
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